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What is UNWTO?

on 02 March 2021

The World Tourism Organization (UNWTO) is the United Nations agency  accountable for the promotion of responsible, sustainable and universally accessible tourism, having its headquarters in Madrid, Spain.


As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
Goals and Priorities
• Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.
• Improving tourism competitiveness: Improving UNWTO Members’ competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.
• Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.
• Advancing tourism’s contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the MDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.
• Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.
• Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.